You’ve probably heard or read about the 40/40/20 rule in direct mail:
40% list, 40% offer, 20% creative
According to this rule, 40% of the success of your direct marketing
campaign depends upon sending your message to the right audience. Another 40% is dependent on targeting the right offer to that audience, and the remaining 20% is attributed to creative but only if it relays the right message to the right people.
Based on this formula, selecting the right audience is the single most important element in the mix. This is where we can help.
As a list broker, we live and breathe the lists that we sell. In an industry with over 60,000 mailing lists, it takes experience, expertise and unrelenting research to find the lists that make up the crucial 40% of your direct marketing success.