The Marketing Guild was founded in 2004. With a wealth of experience within advertising, direct marketing and list brokerage, we have the expertise and knowledge to help you achieve the highest...

As a list broker, we live and breathe the lists that we sell.  In an industry with over 60,000 mailing lists, it takes experience, expertise and unrelenting research to find the lists that will have the greatest success for your direct mail campaign. We’ve worked with thousands of lists for many mailers within the business-to-business, consumer and fundraising markets.  Our years of experience make us a valuable resource to you so that you don’t have to go...

You’ve probably heard or read about the 40/40/20 rule in direct mail: 40% list, 40% offer, 20% creative. According to this rule, 40% of the success of your direct marketing campaign depends upon...

As a list owner, you know how valuable your list or house file is. Whether you’re making your list available for rental to generate list rental revenues, or for exchange in order to gain access to competitive lists, we can help you achieve your objectives. We provide a full range of services for your list management—from promotion and selling to fulfillment and accounting, essentially assuming the role of your marketing department, thereby freeing up your time...

We believe we are that crucial component that makes up the 40% of your direct marketing success. We believe our role as your list broker should be more than providing list information and placing list orders.

Fundraising Fundraisers continue to face an increasingly challenging environment with the continuous postal rate hikes and production costs. Meanwhile gifts and response rates continue to decline. Having worked with a variety of fundraisers, we can help you identify and uncover cost savings and hidden benefits that will increase your bottom line. We incorporate various processes in the acquisition planning to help our fundraisers achieve incremental savings which...